Hops
It's hard to believe that Leutschach an der Weinstraße is the biggest winegrowing area in Austria - and the largest hop-growing area too. With hop fields spanning over 100 hectares, the municipality is significantly involved in local beer production. Which is a good thing, as Austria's annual beer consumption per capita is consistently over 100 litres; wine consumption per capita, by comparison, is just under 30 litres.